We were looking for a way, something unconventional, to bring the Holy land to the attention of hundreds of millions of people throughout the world.
And so we came up with the idea, rather self-evident:

The Bible. The Book of Books, which speaks to each and every one in dozens of countries and countless cultures.
We asked ourselves: Who will bring this message?

And then the idea came up: A worldwide competition among children to draw the stories of the Bible.
We did not limit the subjects. Anything would be accepted as long as it was in line with the stories of the Bible.
And wonder of wonders: Just like a fire in a field of thorns the message went from country to country, from city to city, from school to school, from family to family:
The children of the world are drawing the Bible.